Analytics – AMPLIFICA

Why Zero-Party Data Is the Future of Marketing (And How to Use It Right)

Marketers are turning to zero-party data to deliver personalized experiences and navigate the shift away from third-party cookies.

Boosting Loyalty & Sales: How Reward Programs Benefit Creative Businesses

Leveraging reward programs to boost customer loyalty, increase engagement, and gain valuable business insights.

The Honey Controversy: When Tools Steal Your Marketing Results

Tools like Honey are making marketing attribution more complicated.

5 Ways Analytics Can Help Creative and Cultural Industries Reach Larger Audiences.

At Amplifica, we believe that data is key to helping creative and cultural initiatives thrive. Here are 5 data-driven strategies that can make a difference: