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Tag Archives: creative industries
Should You Optimize for AI Chatbots? What It Means for SEO in 2025
As AI chatbots take a share of search queries, new strategies must be implemented to stay relevant.
Why Brands Must Pay Attention to Raw Streaming Culture
How low-production streams are becoming the new prime time—and what creative brands need to know about this cultural shift
Why Zero-Party Data Is the Future of Marketing (And How to Use It Right)
Marketers are turning to zero-party data to deliver personalized experiences and navigate the shift away from third-party cookies.
Boosting Loyalty & Sales: How Reward Programs Benefit Creative Businesses
Leveraging reward programs to boost customer loyalty, increase engagement, and gain valuable business insights.
The Honey Controversy: When Tools Steal Your Marketing Results
Tools like Honey are making marketing attribution more complicated.
Instagram’s New Partnership Testimonials: What It Means for the Creative and Cultural Industries
Instagram has introduced a new feature called Partnership Testimonials, enhancing its influencer marketing capabilities.
¿Por qué es importante una estrategia de comunicación en las Empresas Culturales y Creativas?
No importa cuan creativo sea tu proyecto o empresa, la comunicación es uno de los pilares más importantes en tu gestión.
5 Ways Analytics Can Help Creative and Cultural Industries Reach Larger Audiences.
At Amplifica, we believe that data is key to helping creative and cultural initiatives thrive. Here are 5 data-driven strategies that can make a difference:
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