marketing data – AMPLIFICA

Bad Bunny’s Residency: Turning Hype Into Long-Term Impact

All economic indicators point to a positive impact on the economy, but is it sustainable?

As AI chatbots take a share of search queries, new strategies must be implemented to stay relevant.

How low-production streams are becoming the new prime time—and what creative brands need to know about this cultural shift

Marketers are turning to zero-party data to deliver personalized experiences and navigate the shift away from third-party cookies.